Date: 03.06.13

Cetera Continues Fee-Based Expansion with Launch of Premier Portfolio Management

Los Angeles, CA - Building on the success of its award-winning advisory program and technology platform, Cetera Financial Group has launched Premier Portfolio Management (Premier). The new advisor-directed program supports tactical management and proactive rebalancing across a wide range of account sizes, and features simple pricing and seamless bundling of ancillary costs typically seen with similar programs.

“Premier is a price-efficient way for advisors to deliver active management to all account sizes, protecting clients from the nickel-and-diming often associated with this type of portfolio management, such as no IRA, statement or confirm fees,” said Cetera’s Barnaby Grist, executive vice president, wealth management. “Built on the award-winning technology platform that powers our entire fee-based offering, Premier gives our advisors even greater choice in how they serve their clients. It’s a great expansion to our overall offering, an attractive option for wirehouse advisors, and one more reason Cetera is a great place to grow a fee-based business.”

Designed with the flexibility that has become a Cetera hallmark, Premier builds upon the success of the firm’s other advisor-directed programs—Preferred Asset Management® and Prime Portfolio Services—by offering access to a broad universe of investment options. Premier features pricing designed for frequent trading and portfolio rebalancing, providing flexibility during periods of market uncertainty. Other highlights include:

  • Open Architecture — With Premier, investment adviser representatives (IARs) can build and allocate client portfolios with a wide variety of investment choices, including low-cost share class mutual funds, stocks, exchange traded funds (ETFs), variable annuities, bonds, real estate investment trusts (REITs), equities, fixed income securities, and more.
  • No Transaction Costs — Premier features basis-point pricing that allows advisors to trade securities in an account without paying ticket charges.
  • One, All-Inclusive Client Fee — Premier program fee includes most fees, such as the annual IRA maintenance fee. It also covers the billing and reporting fees advisors may pay for other advisory programs.

Premier is available to IARs at Cetera Advisors, Cetera Advisor Networks and Cetera Financial Specialists. It will be available later this year for IARs at Cetera Financial Institutions.

About Cetera Financial Group

Cetera Financial Group is one of the nation’s largest privately-held, independent broker-dealer and investment adviser families. It provides award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, and innovative technology for nearly 6,500 independent financial professionals and more than 600 financial institutions nationwide. Through its four distinct firms, Cetera Advisors LLC, Cetera Advisor Networks LLC, Cetera Financial Specialists LLC, and Cetera Investment Services LLC (Cetera Financial Institutions), Cetera offers the benefits of a large, established and well-capitalized broker-dealer, while serving advisors in a way that is customized to their unique needs and aspirations. Cetera is committed to helping advisors grow their business and strengthen their relationships with clients. For more information, visit

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