Date: 04.04.17

Cetera Financial Group Announces Donation as Part of its Caring Cetera Initiative

LOS ANGELES, CA – Today Cetera Financial Group* announced that a grant was issued from its charitable foundation, Caring Cetera, to an organization called El Pozo De Vida. This non-profit organization works to end human trafficking as well as rehabilitate victims to ensure a safe transition back into society. Caring Cetera is an advisor initiated charitable fund (501c3) that serves communities where Cetera conferences are held, aids persons living in communities affected by natural disasters and extends timely resources to persons affected by personal tragedy. In the year 2016 alone, Caring Cetera raised nearly $120,000 in total charitable donations for a variety of initiatives.

For its latest initiative, through donations made by advisors, Caring Cetera is championing the cause of Mexico-based U.S. non-profit El Pozo de Vida. With an estimated 27 million victims of human trafficking worldwide -- 7-8 million of whom are children – the efforts devoted by organizations like El Pozo could mean the difference between life and death for so many individuals.

El Pozo Founder Benny Yu refers to human trafficking as “the greatest human rights tragedy of our generation.”Not only does the organization collaborate efforts with government and law enforcement agencies for the purposes of prevention and intervention, but it operates a full-time safe home in Mexico City that provides housing and rehabilitation programs for victims.With estimated monthly costs of around $600 per victim, it is crucial to the vitality of the organization that programs like Caring Cetera provide additional funding to their efforts.

Erinn Ford, president of Cetera Advisors LLC said, “I couldn’t be more proud of the fundraising efforts that are being directed towards such an impactful organization.The dedication and generosity demonstrated by our advisors never ceases to amaze me, and it is an honor to work with these individuals on a daily basis.Aside from our industry-leading support and services, our volunteers and philanthropic involvement are what truly makes Cetera stand out.”

“Yet again, Caring Cetera continues to demonstrate our collective commitment to the communities we serve,” added Brett Harrison, chief executive officer of Cetera Advisors LLC. “This sense of community is reflected in the innovative collaboration and dedication to each other’s success, which is what sets Cetera apart.”

About Cetera Financial Group®

Cetera Financial Group ("Cetera") is a leading network of independent firms empowering the delivery of objective financial advice to individuals, families and company retirement plans across the country through trusted financial advisors and financial institutions.Cetera is the second-largest independent financial advisor network in the nation by number of advisors, as well as a leading provider of retail services to the investment programs of banks and credit unions.

Through its multiple distinct firms, Cetera offers independent and institutions-based advisors the benefits of a large, established broker-dealer and registered investment adviser, while serving advisors and institutions in a way that is customized to their needs and aspirations.Advisor support resources offered through Cetera include award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, practice management support and innovative technology.For more information, visit

* "Cetera Financial Group" refers to the network of independent retail firms encompassing, among others, Cetera Advisors, Cetera Advisor Networks, Cetera Investment Services (marketed as Cetera Financial Institutions), Cetera Financial Specialists, First Allied Securities, Girard Securities and Summit Brokerage Services. All firms are member FINRA/SIPC.

# # #