Cetera Expands Connect2Clients, Enhancing Advisors’ Ability to Surprise and Delight Clients
Cetera Financial Group expands its Connect2Clients® advisor marketing and social media platform, adding Cetera Web Tools and a comprehensive business coaching program. Connect2Clients is a unique program that allows advisors to create, customize, and implement marketing communications campaigns.
Cetera Financial Group has unveiled an enhanced analytics tool that puts the power of customizable reports at advisors’ fingertips, helping them segment their clients and tailor their services more effectively. The new tool is seamlessly integrated within Cetera’s SmartWorks® advisor workstation and substantially expands advisors’ analytic arsenal.
Cetera Financial Group announces that Steve Dunlap will join the company as Executive Vice President, Wealth Management. He will lead the continued strategic development and expansion of Cetera’s wealth management services to deliver on its mission to be the best place for advisors to grow their fee-based business.
Cetera Advisors announces its 2012 award winners, led by Lifetime Achievement Award recipients Larry Engelkemier (Rains Purinton Babcock Wealth Management; Overland Park, Kan.) and Donna Sulzbach (Sulzbach Associates; North Canton, Ohio) who were honored for outstanding dedication to their clients and the firm over their 30-plus years of service.
Cetera Financial Group has launched an unbundled, open architecture solution as part of its fee-based plan sponsor program, which allows advisors who serve as 3(21) fiduciaries to offer more customized advice to plan sponsors. This new offering complements the bundled option the firm launched in March of this year.
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